You have to set the WLBR_IS_GIMP env variable to get the new name. So I guess that might be what they going for, at least for now?

I get what you are saying but IMO the old name was hurting adoption. Imagine the headlines if say some city or government announced they are moving to GIMP from photoshop or affinity.

Its sad that Ubuntu fell off due to their weird snaps push. I was okay with just ignoring snaps until Ubuntu decided it would be cool to install the snap package if its available, when the user explicitly requested the apt version. Like if you do sudo apt install firefox it installs the snap, which is a huge download and really caught me off guard the first time it happened. These kind of dark patterns were the whole reason I moved from Windows (I ve been using Linux since before Copilot).

This is on top of the snap store being essentially proprietary and, in my opinion, generally worse than flatpaks.