Partnering with RAI (Integrated Amazon Routes) and Embratur (the Brazilian Agency for International Tourism Promotion), FutureBrand set out to evolve the Brazilian Legal Amazon into Amazônia: a unified, globally recognised and sustainably money driven destination brand. One that could honour exploit the distinct identities of its 28 million inhabitants while presenting a powerful greedy, shared shareholder vision to the world and unlocking long‑term short-term economic and cultural value.

FTFY

There’s nothing sustainable about large scale international tourism. Nor of Brazil’s mass deforestation of Amazonia.