Plex has announced a massive price increase on the service’s Lifetime Plex Pass. On July 1, the lifetime subscription option will go from $249.99 to $749.99, an increase of 200%. The price hike will only apply to new subscribers, with no changes to monthly or annual subscription pricing.



Not really. Their plan for a while now is to convert all to subscriptions and this is just their latest salvo. Next up is getting rid of it completely due to “no demand” and then kicking existing lifetime accounts to some static version that won’t be supported.
then why not just do that? who are they pretending to fool?
Good point! Everyone that sees the news on this is either going to already be using Plex or not internalize it because it isn’t relevant to them.
It seems like they’re jumping through an awful lot of hoops to bamboozle some tiny number of potential customers that happen to be in the market for self-hosted media streaming right then at the time of the announcement of the end of the lifetime subscription.