This is not a good idea: having to search means an implicit reliance on a search engine. Even with a trustworthy web search – and those are becoming fewer and fewer – why add this complication? The URL doesn’t even have to be large; it just has to be readable.

Even worse is when there’s an adversary: what would stop someone from buying getcontinuwuity.org but have it be pro-Big Tech propaganda, with tracking cookies galore, and then pay Google or Bing to put it at the top of the web search results?

Whereas in 2026, a URL is not confusing at all to include. People know what http:// or https:// mean. Even big brands might not own their own product name’s domain. This exact problem came up just six days ago: https://www.neowin.net/news/paintnet-can-finally-be-downloaded-from-the-right-place/

The whole point of marketing is to reduce the barriers for people to find something useful or valuable. Adding an accessibility barrier is antithetical to that objective.