Original research from 2,000 decision-makers and consumers on AI brand visibility, content trust, and what brands need to do as the web feels less human. 74% say the internet feels less human than it did 10 years ago.
it’s amusing… companies have essentially ruined all their images I once had of them and mostly all brand names to be make me think of nothing but corruption/lies/fraud/poor quality.
throw ai into the mix and I assume even worse.
corporations/CEOs have single handily ruined any and all trust I ever once had in them. any new products I assume are a financial trap, and nothing but buzzwords and misleading claims to an effort to extort my money.
if a company tried to communicate with me, my only response is shut up. sadly this applies to even face/face ‘rewards card’ creditcard people who try to me up. im done being nice or turning a blind eye.
companies who engage with me are met with immediate self defence and hostility. I will no longer allow myself to be raped by these corporations, their brands and lies
Agreed. There is no trusted brand anymore thanks to venture capitalism and its soul mate enshitification. With AI being shoved down our throats, I think they’ve finally gone far enough that your average person is waking up too. It couldn’t come fast enough in the face of climate change, but at least it’s happening now. Hopefully it continues to pick up steam.
it’s amusing… companies have essentially ruined all their images I once had of them and mostly all brand names to be make me think of nothing but corruption/lies/fraud/poor quality.
throw ai into the mix and I assume even worse.
corporations/CEOs have single handily ruined any and all trust I ever once had in them. any new products I assume are a financial trap, and nothing but buzzwords and misleading claims to an effort to extort my money.
if a company tried to communicate with me, my only response is shut up. sadly this applies to even face/face ‘rewards card’
creditcardpeople who try to me up. im done being nice or turning a blind eye.companies who engage with me are met with immediate self defence and hostility. I will no longer allow myself to be raped by these corporations, their brands and lies
Agreed. There is no trusted brand anymore thanks to venture capitalism and its soul mate enshitification. With AI being shoved down our throats, I think they’ve finally gone far enough that your average person is waking up too. It couldn’t come fast enough in the face of climate change, but at least it’s happening now. Hopefully it continues to pick up steam.