Caveat, any reputable brand of thermal paste is basically the same. I’ve experienced many cheapo brands, especially stuff included with cheapo hardware, that had texture issues or nearly liquefied at high temperatures and made a mess. Also, had one that evaporated partly and tested positive for lead, so not the most healthy. Though one time is not a big deal, it is a big deal if you used it a lot.

Anyway, stick to reputable brands and most are the same. Slight differences are usually in max temperature, but that doesn’t really apply to computer hardware much, but does affect some other moderately high temperature hardware that needs even cooling that I work with, like 3D printing.