In short:
A Victorian shop owner has found an almost 30-year-old Magnum Ego ice cream at the bottom of his freezer.
Ash Stanbridge took to social media to post the discovery, which has since gone viral, with people sharing memories of the Magnum Ego.
Mr Stanbridge has uncovered multiple souvenirs from over the decades, in the same storeroom the freezer was in.
They discontinued Magnum egos? They were literally the only ones worth buying. What a fucked decision
Like the crime of removing Big-Toff from sale.
A dark day indeed.