Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?
Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?
The headline for the commercial, which features Australians drinking and frolicking on the beach, is “So where the bloody hell are you?”.
As a result, the word “bloody” will be cut for the advert when shown on UK TV, according to Tourism Australia.
http://news.bbc.co.uk/2/hi/asia-pacific/4789650.stm
i knew the brits were censor heavy but wow