Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?
Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?
My guess is that they’re trying to appeal to Americans, who still identify Australia with crocodile Dundee and “shrimp on the barbie”.
Fair but like tell us to come see the bin chickens and we’ll be intreagued