Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?
Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?
BTW I’m a middle age Australian and I’ve been to hundreds of barbeques - have seen prawns barbequed maybe twice in my life. So I don’t even know what the original ads were taking about, a cultural staple that almost never happens?
@pulsewidth
Yeah. It’s like “Foster’s” supposedly being our national beer.
Who the f*** in Australia actually drinks Foster’s? (Rhetorical question…)
@MHLoppy