Plex has announced a massive price increase on the service’s Lifetime Plex Pass. On July 1, the lifetime subscription option will go from $249.99 to $749.99, an increase of 200%. The price hike will only apply to new subscribers, with no changes to monthly or annual subscription pricing.
are they insane?
From a purely profit-oriented perspective, no. They’re setting up a pretext to eliminate the lifetime license plan due to a lack of interest. No sane person would pay that kind of lump sum for the service (and the insane ones will bring in triple the revenue), so they’ll claim that there is no market for it. After that, they’re free to crank up the periodic subscription prices.
Never attribute to stupidity that which is adequately explained by profiteering opportunism.
Does this already have a name? If not, can we call it “Riccitiello’s Law”?
Not really. Their plan for a while now is to convert all to subscriptions and this is just their latest salvo. Next up is getting rid of it completely due to “no demand” and then kicking existing lifetime accounts to some static version that won’t be supported.
Yes.